On November 11th while America was honoring the sacrifice of our soldiers on Veterans' Day, Korea was celebrating Peppero Day. Peppero is a long stick biscuit cookie dipped in chocolate with just a little bit left at the bottom for you to hold onto it without chocolate melting in your hand. Simple yet ingenious. Not to mention delicious. What's even more ingenious is the marketing brain who invented a holiday just to sell their product.
On November 11th one is supposed to give a loved one or friend peppero. Kind of like Valentine's Day with out the mushy gushy love stuff. I get more peppero from my students on on Nov. 11th than I consume in the entire rest of the year. You should see the peppero displays they have in the stores. Balloons, ribbons, stuffed animals. Peppero boxes glued together to form giant hearts. In hindsight I wish I had taken photos of them. There's peppero of every size and flavor- classic chocolate covered or strawberry and vanilla covered. There's peppero sprinkled with almonds (my personal favorite). There's big thick peppero that's a foot long or there's classic peppero which looks like a preztel stick and is only 6 inches long.
Honestly, the next peppero marketing genious will start importing it to the States. I think it would be a hit. As I sit here enjoying my peppero I wonder...what's keeping them?